Overview
For this project, I was asked to rebrand an already existing website for an established company. The site was to be programmed according to the style title we created, and had to be viewable on mobile and on desktop. I chose the streetwear brand DREAM Clothing for their charity work, interesting clothing designs, and because this is how I want my work to look; very bold, clean, and colorful.I focused on redesigning their home page and their store page, because the original did not have strong focus on their brand message, and navigating the site was a long process.
Style Title/moodboard
Personas
Wireframes
Digital Layouts
I am incredibly happy with the outcome of this project. It has all of the elements I wanted in the digital layouts, and it achieves all of the goals I set out with when I started this project. I want to expand on this site in the future by adding a collection I design myself, and adding a search function.